PROGRAMMATIC SEO · PROJECT 07
Marketing Benchmarks Hub
49 pages where every single figure has a source
The problem
Marketing statistics circulate with no source, no date and no methodology. That's also exactly why stats pages earn links — and why most of them can't be trusted.
What I built
A programmatic SEO site generating 49 pages of marketing benchmarks — Google Ads CPC/CTR/CVR/CPL across 23 industries, Facebook advertising benchmarks across 21, and email performance — where every number is attributed to a named public report with its data period, and a public methodology page states the rules.
How it works
- One generator script takes sourced data and renders every page, with FAQ schema, canonical URLs, cross-links between the search and social benchmarks for each industry, and a sitemap.
- The rule is enforced structurally: if no public data exists for an industry-metric combination, no page is generated for it. Gaps stay visible instead of being filled with estimates.
- No figure on the site was produced by an AI model, which is the entire point of the asset.
Stack
Node generatorCloudflare PagesJSON-LD FAQ schemaSitemap submitted via Search Console API
What it proves
SEO at scale done with integrity — the version that survives being fact-checked.
Honest limitations
WHAT THIS DOESN'T DOIndexing began the day it launched, so rankings are a months-long story. The honest claim today is that it exists, it's cited, and the clock is running.
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Design, code, launch and growth — handled start to finish.
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