DESIGN RANGE · PROJECT 09
Six Concept Sites
Six brands, six design systems, one builder
The problem
Every web designer claims range. Almost every portfolio then shows one template with the colours swapped.
What I built
Six fictional brands built as fully distinct visual worlds: a quiet-luxury e-commerce label, a supplement brand that shouts, a B2B SaaS landing page, a local dental practice, a fire-kitchen restaurant, and an independent estate agency.
How it works
- Each has its own type pairing, palette, spacing logic, component shapes and copy voice — nothing is shared between them but the care.
- Verticals were chosen to match the businesses that actually hire for this work: clinics, restaurants, property, e-commerce and SaaS.
- Every site is labelled as a fictional brand, so nothing here can be mistaken for a real company's work.
Stack
Hand-coded HTML/CSSSix independent design systemsCSS-only imagery
What it proves
That the design range is real, and that the same person can move between quiet and loud without defaulting to a house style.
Honest limitations
WHAT THIS DOESN'T DOConcept work, not client work — labelled as such throughout. They're demonstrations of range, not case studies of results.
Want something like this built?
Design, code, launch and growth — handled start to finish.
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